Name: [Live Streaming] AI in Coaching: Unveiling the Next Chapter
Uploaded: 2025-02-11T16:30:41.541Z
Duration: 57 min 36 s
Description: [Live Streaming] AI in Coaching: Unveiling the Next Chapter

Transcript for "[Live Streaming] AI in Coaching: Unveiling the Next Chapter": And we've all heard the adage, AI won't take your job, but someone using AI will. In a world where automation is accelerating, talent development isn't just important, it's essential. The future belongs to those who continuously learn, adapt, and leverage AI to enhance their skills, not replace them. At CoachHub, we always have had a strong belief, coaching is one of the most powerful levers for transforming organizations and developing talent. For several years, we've been pushing the boundaries of digital coaching to make it more accessible, effective, and impactful. AI is reshaping the way we think, work, and create. And one thing is for sure, the game has changed. The question now is how will we play it? So before we get into the heart of the matter, a little Slido interactive. Hopefully, you've scanned here or gone to the URL. Just a quick reflection. What are you hoping to get out of today in one or two words? Nice. I mean, we are gonna be covering a lot of these things in in quite a bit of detail, so this is great to see. And that actually queues me up nicely insight insights into the platform. So to to start this exciting day, please join me in welcoming the CoachHub CEO and cofounder, Matti Niebelschutz, as he shares an exclusive announcements that will shape the way that AI is working in coaching, something we've been working on behind the scenes. We can't wait to share it with you. So join me in welcoming Maddie. Alright. Thanks for joining everyone on this very, very special day. I'm so excited to celebrate this milestone with all of you. It's definitely a new era for us here at CoachUp and pretty sure for our industry. So warm welcome to all of our guests here in New York. Also, warm welcome to all of our guests at our parallel events in London, in Paris, in Berlin, in Tokyo, and Singapore, and everyone across the globe. It's really, really good to spend this very special moment together and really to experience the future today. Before we talk about the future, I would like to take one step back with you. Twenty years ago, when I was a first time manager, coaching was something that's very exclusive, very exclusive to the 0.1% of the workforce, mostly executives, and most people couldn't even dreaming of getting their own coaching. I was lucky enough to experience coaching early on in my career, and I have to admit it was transformative. As a first time manager, I was completely overwhelmed, to be honest. I didn't know how to manage myself. I didn't know how to manage my stakeholders. I didn't even know how to manage everything that I was doing, and that's when coaching came into my life. And really coaching transformed my career and made me the person I am today. Reflecting on the power of coaching, and I know many, if not almost all of you, have experienced the power of coaching yourself. Reflecting on this incredible power, we came to wonder why is it that coaching is exclusively accessible to so few knowing it's so powerful? So this is why we launched Coach Shop six and a half years ago. The typical start up story, my cofounder and brother and myself in a living room having a big dream of changing the world to the better, and helping entire organizations to unleash the full potential of their workforce. So the world where we are coming from is a world in which coaching was very limited accessible. We then pioneered early on and planted a seat six years ago with an idea to take something that was just accessible to maybe 0.1 of the, percent of the workforce to, let's say, 10 or even 15% of the workforce and pioneering in digital coaching, making coaching available also to manager, senior managers, middle managers, even first line managers, and some use cases, high potentials. By traveling this journey together with many of you, we really started a movement, made coaching more accessible, and I'm very, very proud to today say, as I'm standing here, CoachUp being the global leader in digital coaching and really pioneering the space. So let's have a quick look of how our journey over the last few years has been, we believe in the power of coaching, so we added to our suit. We have a global network of the world's most brilliant executive and top business coaches supporting people around the world. We added measurability capabilities because we know it's all about measuring the impact of your investments. We added an MS Teams integration to also support your employees in the flow of work and to really ease the the hurdles towards their coaching journey, and we added our CoachUp Academy to enrich the coaching also with rich coaching content. Thinking about use cases for coaching, I would think in three buckets, and coaching is at the center of all of us. Number one, it's really strengthening the mental well-being. I mean, we are living in a world of high stress, high change, and big pressures for our people. The second use case is learning and development, and I know many of you are leaders for learning and development and HR. And what better tool is there than highly personalized learning and coaching? And then lastly, talking about transformation and change. We're living in an ever changing world. The speed of change is faster than ever. I remember a client, summit just a few months ago where some of our clients are telling us, we're not only facing one transformation or two. We're actually running dozens of transformations at the same time in our organization. This is a huge challenge for the entire organization and their people. Coaching works. We know this. These numbers are not our own numbers. These are the numbers of the International Coaching Federation. Sixty two percent of companies report an increase in retention of high performers. 65% of companies report higher profitability, and then a stunning 85% of organizations are reporting a higher customer satisfaction. That reminds me of the words of the entrepreneur Richard Branson saying, take good care of your people so they take good care of your customers. Our journey, in a nutshell, the last six and a half years was an exciting one. Today, we've raised over over 350,000,000 US dollars from leading funds, including SoftBank and SOFENA, and just, just two months ago, actually, HSBC innovation banking. So we're really proud to be backed by world class investors working with the community of the world's leading coaches in over 90 countries. So I'm pretty sure that any country that you've ever traveled, we have coaches in those regions, coaching in over 80 languages from English, French, Spanish, German, Malala Yum, or American sign language. You name it. Our network includes 3,500 global coaches, and most meaningful over the past few years, we have impacted over a hundred thousand lives to the better, and everyone who has experienced coaching themselves really knows what that means. Every single story is a story of impact. Looking at our product suit, we really want to be your holistic partner, and we started off with our coach up individual coaching offering, the digital one on one relationship with a coach, and then soon later enriched it with our executive offering, may, tailored to the needs of the executive suite. And then last year, we also added our coach up collective coaching format to really help break down silos and foster collaboration. Honestly, we've come a long way from starting this company with a vision to make coaching more accessible from 0.1% to now, maybe 20% of the workforce. But thinking about it, I always had the feeling something is missing. Looking at the iceberg, and I guess that's a similar picture that many of you can imagine your organizations. Oftentimes, we support our leaders, and most of our efforts are targeted towards the top 20% of our organizations. The executives, the senior managers, the middle managers, and maybe the high potential and some additional use cases. We were wondering, what about everyone else? What about the 80%? What about all the individuals, the contributors, the hard workers, the blue collar workers, the service agent, the front desk workers, the people putting in the hard hours from early in the morning to late in the in the night. I would call them the backbone of our society. These 80% of the workforce are underserved, oftentimes not getting the support they deserve, and this is something that we need to change. Today, it's fair to say that this solution will very likely include technology. So I would like to share a little bit of the story of technology and AI here at CoachUp. AI technology is in the core of our DNA. Already in 02/2019, we implemented our AI matching algorithm, making sure that employees get matched with the best coaches depending on their individual needs. We further developed our AI capabilities of pioneering the space of AI coaching two years ago, where we released the world's first conversational AI coach, and conducting research with over 20,000 research testers, really leading the industry and gathering lots of information. And now last year, we've released our coach up companion on MS Team to support our coachees hand in hand with a human coach with an AI coach for in between the sessions in the flow of work. I'm proud to announce our collaboration with Microsoft, and, I'm looking at one guest here in our audience specifically first who set us up, and I remember about a year ago in February in Arizona, I was meeting Kevin Scott, the CTO of Microsoft, and we're talking about AI. We're talking about coaching. Reid Hoffman also joined us, and we said, you know what? Actually, coaching is probably the single most powerful use case for AI. So he said there is something to it. Later on that year, I had the pleasure to meet Microsoft CEO, Satya Nadella. We talked about the future of AI, and I know AI is top of you for all of you. And what we came to agree is that while in the past, there has been a lot of research about AI, a lot of talk about AI, and even a lot of piloting, 02/2025 is going to be the year of AI in production, rolling out AI at scale to empower the work force. So I'm very proud to today announce our collaboration with Microsoft, our engineering teams closely working hand in hand for the empower empowerment of our people and, to drive forward our industry. Yeah. That's great. And I'm also very glad to have many of our colleagues here from Microsoft attending here today in New York. I know there's also colleagues joining us in Berlin and around the globe, so very warm welcome to you as well. Talking about the future and reflecting on the past, there's a big strength that we're having in the scientific research field. We know coaching. We're working with the world's leading scientist with a amazing science council. Many of our science council members joining us today and having supported our research throughout the last few years. The knowledge about science and coaching on one hand, and on the other hand, the knowledge about technology and AI deeply rooted in our DNA. So what if we bring those two together? What magical can happen bringing AI and coaching together for the better of humanity? Let's take a look. I would call it the beginning of a new era, and today, after six and a half years, a dream is coming true of making coaching finally accessible to people of all career levels worldwide, anytime, anywhere, anyone. Humanity, always evolving from small steps to giant leaps. Technological advancements have globalized the world's cultures and societies, fostering unprecedented collaboration. Each day, new ideas, new methods, new tools help individuals and organizations reach their full potential. One stride at a time, brick by brick, and then a revolution. Hello. I am Amy. What's our focus today? Welcome to a new era where everyone can have access to a personal coach to overcome challenges, reach new goals, and unlock their full potential. Coaching is now as close as a touch to anyone, anytime, anywhere. With Amy, we've seen remarkable improvements in employee engagement and retention. The big benefit for AI coaching for our workforce is you get hyper personalized learning. With Amy, our teams don't just work, they thrive. Redefining collaboration and innovation at every level of the organization. I can't think of anything that will be more impactful to the workforce as we scale going forward. It's a revolution in people development and a powerful leap toward lasting transformation. So Welcome to the revolution. It's incredible to see how a vision is really turning into a reality this very day, and I'm very grateful I'm beyond grateful for everyone supporting on this journey. And it hasn't always been easy. Thanks to all the clients and coaches and research partners and colleagues contributing towards this very important milestone, entering a new era where coaching finally truly is available for everyone. So let's take a look at what Amy can offer to your people. Amy is the missing piece addressing the 80% of underserved workforce. Amy is validated by science. We've spent over two years researching with research partners across the globe, and Amy is deeply aligned to your organizational goals. We call it the syllabus of your organization. Amy is offering personalized impact because there is not one Amy. There is countless Amy's because as individual as your workforce and your employees are, that in that individual also is is Amy. She will adapt to your employees, to your people, and to your organizational objectives to deliver measurable growth of your people and organizational success. Most importantly, Amy is available 247. is on your mobile phone, your desktop computer, wherever you need her, him, it, or whatever whatever form or shape Amy may have for you in any major language that your workforce requires. So do you wanna see Amy in action? Yeah. Alright. I actually did have a coaching session with Amy in preparation for this very special announcement today. So let's have a look. Hello, Matti. Welcome back. What would you like to talk about today? I have a big presentation coming up, and to be honest, I'm a bit nervous. It's completely normal to feel nervous before an important presentation. What specifically about the presentation is making you nervous? I want people to really understand the transformational impact our solution has on organizations and their people. What specific element of your presentation do you think could resonate most with the audience? Personal story, maybe. People love stories. Maybe capture it in a video or so. On a scale of one to 10, how confident do you feel that you can create this story and video to inspire the audience? I think I'm about an eight. Would you like to come back when you have more time to discuss ways to increase your confidence to a nine or even a 10? That would be great. Can you block us thirty minutes at 1PM tomorrow? That sounds like a great plan, Mati. This is a good start. Thanks, Amy. See you then. See you. Alright. Thank you, Amy. This is so incredible, and I actually, yesterday, did pick up the conversation with Amy, and I followed up with her. She really helped me to prepare this very presentation today. We're talking about positive affirmation, and I know I was talking to one of our colleagues from Microsoft earlier today doing the accept same, visualization exercise, and I can truly say it helped me with my confidence level a lot. So thinking about Amy, if Amy can support the CEO, Amy can support anyone. So we've done the engineering part. You're the innovators. You're the thought leaders. You're the pioneers in your spaces. Now it's your turn. Now bring Amy to life. Bring impact to life, and bring coaching to the world. Bring coaching to your workforce. So thanks a lot from my side, and, again, welcome, Amy. Welcome to the people age. So I have the pleasure to announce and announce three masterminds behind Amy. It's, we have the names, I believe, coming up here. Yes. We have Laura, our, lead scientist. We have Pedro, our SVP of data and AI, and we have Eduardo, our head of product design. So warm welcome. Thank you much. Hello, everyone. Welcome to to the Amy presentation. It's so exciting to be here. I was talking to the marketing team. In the livestream, there are 3,000 people connected and we are presenting this globally. So this is incredible. Right? So in the last two years, we have been working very hard to develop Amy. And I'm feeling very emotional and very, you know, lucky that now we are going to present this product in such a place, Nasdaq. Right? So first of all, I can say coach covers, we did it. So I'm Pedro Cabrera. I am the senior vice president of data and AI. I am in charge of any product and, Ayn has been working with 30 amazing people to develop the product. So I mean, I think no there is not any doubt that we are in a industrial in a new industrial revolution. Right? So AI is everywhere. AI is changing our life. It's also changing the way that we work. Right? So we see great examples. So for engineers that can code faster, that can create really great products, you know, with an assistant of Accopilot in in in doing automatically test or just building also entire product. Right? We see other examples that content managers, content creators, with just with some promptings, they can create really great articles. They can translate online. So this is massive. Right? But what about learning and career development? How AI can transform these areas. Right? So we are in front of an opportunity to really democratize coaching. We have the opportunity in the first time in the history to make it this happen. So we were working really hard, and we developed Amy, which is not another GPT. This is not another AI that you can prompt and you can use it. We really developed a coach, an AI coach that can help you, that can talk to you, that can ask you thoughtful questions, that can also guide you in a process to get the moment. We developed this product, and today, we want to introduce. Lorena and Eduardo are going to walk you through the product, and, yeah, happy to introduce them. Hi, everyone. Good morning. My name is Laurel McKenzie. I am a principal behavioral scientist here at CoJob, and I've had the privilege to be on the team that developed Amy. And today, we'd like to spend a few minutes giving you a peek behind the curtain. Make sure this is working. I'm going to give you this perfect moment. Just as a reminder, we're going to use Slido a little bit more in this presentation, so please feel free to scan the code if you haven't already. It's the same one, but if you need to grab it again, go ahead. This is your opportunity to start asking questions as we present information today, and we'll start to answer those. And, of course, if we don't answer them on stage, we'll follow-up with you afterwards. But today, what we want to do is give you a peek behind the curtain for how we built Amy. But to start, I want to start with an analogy. I want you to picture a sprawling field. As far as the eye can see, it's filled with billions of seeds, each with the potential to grow into something strong and beautiful. These seeds represent people. They are you, your coworkers, your colleagues, each with unique talents, abilities, and potential. Now with all fields, they need nurturing to grow. They need water. They need sunlight in order to reach their full potential. The people oh, there it is. Switch it up there. The people in this field, these farmers, are coaches. They dedicate their time, their energy, and their expertise to helping people grow, thrive, overcome obstacles, and reach their full potential. But here's the catch. For every seed that is tended, every person that gets coached, there are thousands of people that are waiting to be tended, waiting to be nurtured. According to the International Coaching Federation, there are approximately 109,000 certified coaches globally. Most coaches work with between 10 to 30 clients per month. Let's say that on average, a coach works with 20 coachees a month. If they did that, all of the coaches would reach about 2,200,000 people a year. That sounds impressive, right? And it is a noble effort. Of the global workforce is receiving the benefits of coaching. Of the global workforce is receiving the benefits of coaching. So in other words, the gap is staggering. This is what Matthew is getting at when we talk about scaling. It's not for a lack of effort. Coaches are trying their best. They are highly skilled. The problem is scale. The field is just simply too vast. So what happens to all those seeds that don't receive care? They may never reach their full potential and that leaves a field of unrealized possibilities. That's where Amy comes in. Amy is a revolutionary AI coach designed to solve the problem of scale. It's a way to ensure that every seed in the field has the potential to reach their full or has the opportunity to reach their full potential. Now, as the behavioral scientist that I am, it's my job to get real nerdy with you, and so we're going to go into some of the science behind Amy. Amy was built in collaboration between the Innovation Lab, which is what I'm a part of at Cocho, and an amazing team of product developers. Sitting on the stage with me are a couple of them. We used a process called evidence based management in order to build Amy. This process ensures that we use the most up to date information available to build a really high quality product. We took four sources of information through a process of asking questions, acquiring information, aggregating input, and applying it to our product, and then assessing progress in an iterative approach. The first source of information that we used was obviously scientific literature. We started with three key frameworks. The first one being the designing AI coach framework from the work of Nikki Treblanche. We also used brief solution focused coaching and goal focused coaching, both from the work of Anthony Grant. And I'm going to deep dive a little bit further into these in just a minute. We also wanted to understand what experts in the field thought when it came to an AI coach. So not only did we pull opinions from our own innovation lab, but we created a group called the AI Consulting Group. This was comprised of members from our Science Council. Gil Bozer is with us today and you'll meet him in our panel. CoachUp coaches, we have one of our panel, Adrianna over here. And ICF representatives from the International Coaching Federation. They came alongside us as we built Amy to ensure that we used sound theoretical practices in Amy's bit design. We also wanted to make sure we understood what the market needed and wanted out of an AI coach. So we brought a group together called the AI client committee. This group was comprised of select clients that we already work with that also partnered with us in building Amy to make sure that we were meeting the needs of the market. You actually meet one of them as well, Doctor. V. Boykin. She will be in your panel and she's on this committee. Lastly, and Matthew mentioned this, the fourth piece that you need is just organizational data. This is all that research from those previous iterations of Amy and our companion. We also launched a global HR survey last year where we started to understand the appetite for AI and learning and development. Using this process and these four sources of information is what makes Amy unique from other AI tools. It ensures that we built something not only highly effective and high quality from a theoretical perspective, but also something that was highly valuable to the market. So like I said, we're going to dive a little bit more into the research and we're going to look at the first framework that we used to build Amy. This framework was called the Designing AI Coach framework and it was based on Nikki Gerblanche's work. He is one of the leading researchers in AI and coaching. According to this framework, there are several components that are required for an effective and competent AI coach. You must infuse these into your AI coach. First, the AI coach must operate within an ethical code of conduct and it must have organizational context in mind. In other words, it must understand how a business operates in general. It must also be infused with essential traits for a coach coachee relationship. It must demonstrate empathy, trust, and integrity. It must also be built with sound theoretical models, accepted coaching models that are already used out in the field. Lastly, you must use specific coaching outcomes. AI does best when you give it a specific goal to work towards. We need specific coaching outcomes in mind. These components, together with individual coachee information, are the necessary ingredients for a competent and effective AI coach. And this is the process by which we built Amy. The two theoretical models that we started with that support the way that Amy interacts with coachees and has conversations with coachees are both based on ANSI Grant's work, as I mentioned, and they are brief solution focused coaching and goal focused coaching. Brief solution focused coaching is perfect for that specific coaching outcome that is situational coaching, helping people deal with day to day challenges. The reason this methodology is so effective for that particular type of situation is that it helps people develop quick action steps for their day to day issues and grow in confidence to face those challenges. It uses techniques such as reframing, scaling, as well as highlighting clear action steps to make progress on your situation. We also leverage goal focused coaching, also from Anthony Grant. This is a structured approach that coachees take to identify realistic goals and then develop milestones and actions to achieve those goals. In fact, Nicky Treblanche, who I mentioned earlier, he did research on how an AI coach could be effective in goal attainment. He did a study where he had two groups go through ten months of coaching. One group had human coaching for ten months, the other one had AI coaching for ten months, both with the goal of helping with goal setting and attainment. The results of the research actually showed that the AI coach was just as effective as the human coach in helping with goal attainment. And I wanted to point out specifically that the specific coaching outcome was goal attainment. AI does best with a specific goal in mind. So I want to highlight that does not mean that the AI coach can do everything a human coach can do. And they both still have a place within the coaching space. So I've given you some of the research and the background on how Amy was built, but how does all of that come together into a working piece of technology? The unique engine that powers Amy has four components. I've already mentioned the first component, which is mentioned here as the brains behind. These are the theoretical models that guide how Amy interacts with coachees. But we also have obviously the AI technology and our technology monitors all coachee conversations and observes to make sure that it understands what the coachee is saying and gives appropriate responses. We also infuse organizational needs into what Amy knows. So your organization can give us your competencies, your values, and your objectives. We give them to Amy so it operates within organizational context for the organization that it's working in. And then lastly, of course, we infuse individual information. This includes the skills that the individual coachee is working on and the goals that they're trying to achieve to make sure that we have a personalized and tailored experience. Now like I said, bless you, human coaching and AI coaching are not mutually exclusive. What we are not saying is that AI coaching can replace human coaching. They both have a place within your organization. Amy is there for your lower complexity, straightforward day to day needs managing difficult conversations, giving feedback for the first time, or anxiety about a presentation. As Matthew said, Amy is always available, it never gets tired, and it can coach thousands of people at once. Human coaching is still there for those higher complexity, nuanced situations that require in-depth support, emotional understanding, abstract thinking. Those sessions you need a good forty five minutes to really work through and figure out the way forward. If we return to our analogy from earlier, what we are saying is that there are different types of seeds that need different types of farmers and support. And now at CoachHub, with our various offerings, we have you covered in those. So we've talked about the theoretical models that support Amy, what her brain looks like, and how human and AI coaching work together. But what I'd like to leave you with is what Amy can actually do for each individual. Amy is equipped for goal based conversations to set realistic goals and plans to achieve them. Amy is equipped to help with those day to day situations such as managing conflicts or giving a presentation. Something that I haven't mentioned yet, but Amy is also capable of role plays. This is an opportunity to practice real life conversations before they actually happen in order to grow the skills and confidence necessary to be successful in that real life situation. Now with that being said, I'm going to pass you over to Eduardo who is going to take you through a demonstration L'Oreal. As you know, I'm Eduardo. I'm the head of product design here at CoachHub. And today, I'm gonna show you what Amy can do. In this demo today, we're gonna focus on four pillars of the product. We have the AI coach customization, how you can customize your coach. We have pattern recognition, which is how Amy works on the background and actually proactively recognize the coach's context. We're gonna talk about goal setting, which was, what Laura was introducing earlier, which is our seven step approach towards sustained behavior growth, sustained behavior change, sorry. And we have the last one which is impact measure, how clients can see the impact of AI coach, and follow that. So oh, sorry. I'm gonna move to demo. Can you just move to the demo, please? Thank you. So to give you a little bit of context before. So I'm a coachee. I landed on this place on the platform. And but before, I was nominated to a coaching program. That means that all the organization context was already inputted into the AI coach for me. So I'm landing here with some context, like the company values, company objectives, concurrent challenge that my company is going through. So all of this is already present for me. And now as a coachee, I register and I'm gonna land on the platform, and I have to choose who my coach is going to be. For us, this is really important because as Maxi was saying before, we are trying to address 80% of the workforce. And with 80% of something, you expect a lot of diversity. So here we allow our coaches, the coaches that are gonna join the platform to choose who their coach is going to be. The first thing, the first step is to choose between a human like, avatar or an abstract avatar. I'm gonna go ahead with a human like, and then I'm gonna refine my coach. We have several, avatars available. You can choose, which one you like the most, and you can also change the coach's name because it has to match whatever you want. Next, we move to the language. And here, we have five languages available today, English, French, German, Italian, and Spanish. I'm gonna go with English, And then you can choose also how Amy sounds like. Steady progress leads to big results. Let's begin. So we have four voices available today. You can choose the one that suits your needs the most. I'm gonna go with this one, and then move forward. And now I'm gonna define the coaching style. And the coaching style is break is broken into two pieces. The thinking style, which is how Amy process information internally, and the communication style, which is how Amy express, express information to me, how Amy communicates with me. So I can choose, for example, precise, which is how Amy is gonna process information with concise guidance to keep me on track, and I can choose expressive, energetic, and inspiring. So Amy is gonna process the information precisely, and then gonna express the information expressive, like, with energy. And then I'm a move next, and I'm gonna meet my coach. Hello. I am Amy, your professional AI coach. Are you ready to start your coaching journey? Yes. I'm ready to start my coaching journey. I move on and I enter into the platform and here is how, my is where my experiences start. So we talk about a little bit about organization information, how Amy how the AI is informed about the company context. Now is the moment that Amy is informed about my context. Who am I as a person? We we call this the chemistry session. The coaches in the audience, we're gonna, recall that a lot. And here is no different from human coach. I mean, it's different because it's with an AI, but it's no different with this step in the coaching journey. The first step is for the coach to get to know the coachee. We do that using three questions. What would you like me to know about you as a person? Amy is going to ask about the values, what are the main values of these coachees, and they also gonna ask about what are the cooling challenge that are they are going through. I'm gonna skip this for now because I wanted to focus on something else. On the next step, we have all the modes that we have available. We have goal setting, which is towards sustained behavior change. We have discussing reflect, which is the situational coaching for a presentation as Matti displayed before. And we have role play, when Amy is gonna assume a role in a situation with the context and goal that I set up for them. So here, on the sidebar, I have all the conversations that I had with Amy in the past. Everything is stored and organized into themes. And this is where the pattern recognition piece starts. So imagine that I'm having, several conversations with Amy about several different topics. And here I'm having about a conversation with about goal set, about my goal, about career progression, work life balance, and goals. So this is already an insight in my coaching journey. I can start to see my patterns here. Let's explore career progression a bit. So in career progression, I can see all the conversations that I had in the past about career progression, and I can have a peek on them. And here, I can see a summary of the conversation with some key takeaways. So for every coaching conversation that I had with Amy, I will leave this conversation with some key takeaways. This is really powerful because I don't need to go back to notes. I don't need to go back to anything else. Amy will proactively deliver this to me as an outcome of every session that I have. And I can easily continue this conversation as well. If I click here, I'm gonna continue this conversation. Amy is going to have context about, what I want to discuss, which is the previous conversation that I mentioned. And here, what just came up is that we've talked about your career growth five times since we started this journey, especially being building new skills and staying motivated and can open new opportunities. So what Amy is seeing here is another pattern. So I'm discussing a lot about this. So why I don't do something else than just discussed? Why do I want to set a goal and work towards sustained behavior change? And that's what I'm gonna do here. So I have a user set up here to to do this. I'm gonna do a demo live talking to Amy. If something goes wrong, I'm gonna switch to video, but I guess it's going to work fine. So I'm gonna start. Hi, Amy. I would like to work on my career progression. That's a great area to focus on, Eduardo. Can you provide more details about what career progression means to you? For example, do you have a specific role or skill in mind that you want to achieve or develop? Also, do you have a time frame in which you'd like to see progress? Yeah. So I'm head of product design, and I'm looking to have a promotion by the end of the year. That's a clear and ambitious goal, Eduardo. You want to achieve a promotion as the head of product design by the end of the year. Let's explore why this promotion is important to you and what steps you might need to take to reach it. Why does this promotion matter to you? I believe I feel a little bit stuck at the moment, and I'm looking new opportunities. And I guess it's the moment for me to advance on my career. It's understandable to feel that way, Eduardo. Seeking growth and new opportunities is a strong motivation for wanting to advance your career. Now let's break this down further. What specific steps do you think you would need to take to achieve this promotion? Can you identify any lower order goals that will help you along the way? I'm not sure about this. Can you help me here? Absolutely. I can help with that. Here are a few common steps you might consider for advancing in your career. One, skill development. Identify any skills or knowledge you need to enhance. Are there specific design tools or methodologies you could learn? Two, networking, building relationships with colleague. So I'm gonna cut this. So this conversation is gonna go on, until I reach, my goal. I have, already this conversation set up here, and this is what I'm gonna show you. So you see that in the beginning, what Amy did was, like, I want to progress my career, and that does doesn't mean a lot, like, what progress looks like for me. So this is very into coaching already. She's trying to make me reflect on what I want to achieve, and then, turn this into an actionable, step for me. And then, like, the next step into why, I value this. And this is really important because Amy, in the future, I'm gonna show you now, Amy is gonna come back to me and, remind me, like, why you said this goal in the first place? And this will help me also to keep me engaged into my goal. So here, you have the full conversation. I'm not gonna go, through this because we don't have a lot of time. But then, like once, I have my milestones checked, I have, my action plans. I'm gonna commit to my goal, and then the goal will, appear on the platform for me. And here you have my new goal. And here you can see the details of this goal. You can see what my goal is about. You can see the challenge scale. The challenge scale is really important because it's how I think, how challenging I think this goal is for me. Amy will always try to push me a little bit further into the challenge scale because more the more challenging the goal is, the more, likely I am to be engaged to my goal. I can see the why I value and also the target date. I can see the milestones and all the actions that were laid out for me within these milestones. So everything is here and is everything, reachable. Here on the action plan, we have all the actions that were, present in the goals. They also are present here in the action plan. So I can see and have a sense of the to do list to see what I have to do next. And here with the add new, we also have the ability to add new actions. So imagine that imagine, you know, like the life also happens outside of the platform, and I want to report something back to Amy that happens to me. For example, I had the opportunity to give a feedback or I had the opportunity to, I don't know, work on something else that feeds into my goal. I can come here, report that to Amy, and that will feed the Amy's memory, which makes, even richer my experience and also my goal. On the next, we have the notification center, which is how I'm gonna come back to the platform. So Amy proactively, again, understand the context and also nudge me to do, something more. It will nudge me to keep my goal on track. It will send me context from the academy. We have the academy available with a lot of content. So according to my experience, Amy will tailor some, content for me so I can enhance my coach experience again. And that's it, what we have for the coachee. Now I'm gonna show you how this looks like for the clients, for the people that are buying coaching and, have programs active. So what I'm showing here is how you can see the impact of coaching. I can see that this, client, which is CoachUp, we have a 40, 46,872 coachees. I can see where they are in the coaching journey, if they were onboarding, if they're on the chemistry chat, if they are active. I can see how long does it take for a, coachee to onboard, which is three days. And I can also benchmark with other companies. Like all companies that have AI coaching, today active, they have six days to onboard. Your company, three days, and the target should be three days. Another very nice piece that I really like is this, which is the common common discussed topics. So you saw that for the coach side on the left, you have all the conversation organized by themes. Now imagine this in a bigger scale where you as a client, you're gonna be able to see all the discus the discussed themes for all the coaches that you have active on the platform. This can drive business decisions. Imagine if you have work life balance as a topic, you can create new initiatives around that topic. And also, if you have, accountability, for example, you can also create new initiatives. This is, of course, all anonymous. We just get the context. We don't get, who is discussing about this. We can filter by country, for example, to see common themes in countries, but this is completely anonymous. Here, you can see the number of coaching interactions. So how many interactions we had in total, is split by goal based role play in situation, which are the most that we have. We can see the numbers the numbers of goals that were set by coaches, how challenged these coaches are setting their goals, and also how, they are in completing their goals across time. Across time. Can I ask the question? Is we get to QA very much, right, where you wait? Yeah. At the end, we will we will get to QA. Okay. Yeah. You can use the Slido app to submit your question if you want. And here we have also the satisfaction score, which is how user are satisfied with the platform and also with the answers that they receive, from the AI coach. And that's it, that I have for the demo. Can you please change to the slides, please? So we discussed about the customization, why this is important, pattern recognition, which is the whole organization of themes for the Cochise, and how this is also present in the experience. We talk about goal setting and the impact measure. But this is just the beginning for us. We are aiming to make to to much more. We are we want to introduce 80 plus language. We have HR tools integration, advanced analytics, more avatar customizations, of course, assessments, AI agents and observers. We have tools for peer collaboration and much more. And here, now let's put this into perspective. If Amy helps just 1% of the global workforce, so 35,000,000 people, that's already 16 times the reach of every certified coach combined. So Amy's ability to deliver personalized evidence based guidance at scale, unlocks the door to growth for individuals and organizations. So in this ome in in these moments, Amy is just not a coaching, it's transforming lives. And now we jump into Q and A. Thank you. Big applause. That's so cool. Right? So thank you so much, Edu. Thank you so much, Lore, for the presentation. We have two minutes for questions. So, would you like to share your question? Sure. I was just gonna ask, how can you measure success? Is it self assess plus employee plus you're, like, imagine it depends on what's how you define success. So right now, we have this, these metrics in place where you can see how what's the teams, are present, are just being discussed by the user. This can be understood as success because it can drive business decisions. We also talk about goal setting, and goal setting is around sustained behavior to say behavior change. If coaches are completing goals, if they are successful in their challenges, this is another metric of success. And also, layers are possible ways to measure success. Yeah. I mean, let's go with your question, and then we have another two, from the slide, because we only have one additional minute for the this part of the presentation. But go ahead. What kind of data can the employers need? So in particular, when you have situational, impact, would I be able to see concerns or worries about the organization, about, let's say, ethnical concerns about, like, you know, just work You can get you want to Go ahead. You can get that by if they are discussing this with the the AI coach, you'll be able to to know that. But it will have to be in an aggregated form. So if they are discussing this a lot, you're gonna see it. I don't know if we plan to have, very, granular so you can see, I don't know, like, very small, very non frequent topics. If there's to to add on to that, if there's like a, what we call a sensitive topic, such as a discrimination issue or a mental health issue, Amy will be prepared to trigger that to a human to review what what was said, and then it will be escalated to the organization. And some we're still working through that with our science council, things like that, what the flow will look like. But if it becomes a sensitive topic such as that, it is, triggered and sent to a human to review and then passed along accordingly so that you have insights into any, situations that might occur like that. Mhmm. Thank you. So we have one question from the Slido audience. What kind of information can our company input into the product? I think this is for you, Al. Yeah. It can be. So, in the beginning, I told about the organization context and also Laura mentioned that is an important layer for us. So the the CPM is what you what we we call coaching program managers. They'll be able to create programs within our current framework. This framework has focus areas, has assessments, and has, several, nuances to it. And one of them is the program overview, which is a document that clients use to input all the informations. So basically, anything that you can think of can be put, in this, document to inform, I guess that's, the the the piece that, is really clue here. You are inform informing the coaching. There is no training the LLM from this space. You're just informing, giving context about the company. So you can put, company values, as I mentioned. You can put any challenge that you're going through any moment. And you can have, of course, several coaching programs because imagine for a cohort, I don't know, in Germany, you are working into one specific topic and another one in The US, you are working on something completely different. So you can have these differences, in the coaching programs that you set up, and then you nominate coaches to, be embedded into this context. Yeah. Exactly. And with this, we created a solution that is tailored based on the company needs, but also on the, people needs. So, unfortunately, we don't have more time for q and a. But after the day, even we'll have time to network, so we can keep talking about it. So, yeah, I mean, this is the first part. So with this, we conclude the live stream. So thank you, everybody, that was showing in remotely, and also thank you everybody here presented. So thank you everyone. Thank you everyone. Yeah. I think, now stood, right. We'll continue with